A third and emerging theme of our research is in the area of sustainability and the environmental impact of textiles. We have focused on the sustainability of textiles during consumer use and laundering. There is a connection here to research on odour and textiles. Odour build-up in clothing is one reason people launder their clothing more frequently than they may otherwise. They may also discard clothing before it has otherwise worn out (e.g., degradation through abrasion and/or loss of colour) due to an accumulation of body odours in clothing fabrics. This intensifies the amount of post-consumer waste, increases energy and water use and takes a further toll on the environment.
McQueen, R. H., Batcheller, J. C., Moran, L. J., Zhang, H., & Hooper, P. M. (2017). Reducing laundering frequency to prolong the life of denim jeans. International Journal of Consumer Studies, 41(1), 36-45.