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Focus groups

Focus Groups - Odour Perception of Clothing

We are conducting focus groups investigating individuals’ perception of the build-up of odour in their clothing. Our goal is to determine if this is a common concern and how it could affect consumer behaviour regarding purchase, care and disposal of clothing.

We are interested to hear from anyone – regardless of whether you consider odour build-up in clothing to be a concern for you or not!
• Participants will be asked to complete a questionnaire which should take no longer than 10 minutes
• Participants will also take part in a focus group discussion that will last between 60 - 90 minutes
• All personal information you provide will be kept confidential

Focus groups will begin at the end of June 2017. 

If you have any questions about the study, or would like to join the focus group, please contact:

Lauren Degenstein

Dr. Rachel McQueen
Email: | Phone: 780.492.2045